

Design that puts you in a category of one.
Your ideal client is choosing between you and your competitor right now. You already know you’re the right choice, your website makes sure she does too.

And just like a real home, the ones worth living in start with the floor plan, not the throw pillows. Our signature method covers the brand strategy, positioning, and site architecture before we hang a single curtain, then hands you the keys to a website housewarming you’re actually excited to host.
The reputation that precedes you. What people say about you when you’re not in the room, the reason someone forwards your link and says “you need to work with her.
Brand strategy and positioning come first. We determine your exact audience, what makes you the obvious choice, and the best way for your website to communicate that.
Your site structure built around how your client actually thinks. Every page placed with intention so the right people know exactly where to go and what to do when they get there.
Design that reflects where you are now. Editorial, considered, and specific to you, because a generic website is just expensive wallpaper, and you didn’t come here for wallpaper.
For established women-owned businesses ready to claim their corner of the internet. Full brand identity, website, and creative direction built to make you the obvious choice in your industry.
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For women who want a done-for-you website without the custom price tag or the wait. Previously only available as a fully custom project, our bestselling templates now customized to your brand and launched in one week flat.
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For traditionally published authors who need their digital presence to work as hard as their manuscript did. A visual identity and online presence built to carry a major release and get you to the #1 Bestseller list.
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Our website templates are built on the same conversion framework behind $27M in client revenue, designed to position you as the obvious choice in your industry, without the custom price tag or the wait.

Hi, I’m Mel.
After a decade building some of the most recognized global brands on YouTube, I sold everything I owned, moved to Bali and completely started over at age 30. I built my boutique creative agency from scratch, working from 45 countries around the world.
Since then I’ve designed brands and websites for hundreds of women-owned businesses, work that’s generated $42M in client revenue, helped five clients cross seven figures, launched a HarperCollins Leadership author to the Amazon #1 Release list, and been featured in Forbes, CNN, the New York Times, and the BBC.
Now, I split my time between New Zealand and the world, working on my upcoming book, a collection of travel watercolor paintings. Building a small army of powerful women who run their industries and answer to no one is legit my idea of a good time.
AWARD-WINNING DESIGNER
OG YouTube Brand Builder
Recovering Nomad (45 countries)
Chinoiserie 中国风 Nerd
Pole Dancer (yes, really)


A money coach crossed $1M in revenue after her rebrand and website launch.
A copywriting course creator scaled to $25M in online course sales and grew her audience to 500,000.
A women’s rights author launched her HarperCollins Leadership book to the Amazon #1 New Release list.
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A beautiful website that nobody clicks is like expensive furniture nobody wants to sit on. Let’s Fix that.
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